Traffic - Monday, February 25
For the fourth day in a row page views and uniques were up compared to the same day of the previous week:
26,079 daily unique visitors (up 4,142)
126,235 page views (up 3,099)
Flash Gallery: Powderhouse Hill Ski Area 2008 - 2,608
Article: Sex offender sentenced to more than 15 years, lifetime probation - 2,081
Article: Police Log - 1,554
Article: Entertain Oscar night in real time: 'Welcome to the make-up sex' - 1,193
Article: Joyce's Kitchen to close - 1,110
Flash Gallery: Photos of the Week Feb 18-24 - 1,083
Flash Gallery: Restaurant Week - 854
Article: 'Pay and display' parking meter system may go citywide - 835
Article: Entertain Barbara Walters is coming to Portsmouth - 803
Article: Reading all-nighter - 732
The #2 story ("Sex offender sentenced to more than 15 years, lifetime
probation") is an example of one that could have been missed but ended
up driving lots of traffic. This was simply a press release, but it
was in the top ten most popular stories for three days in a row,
driving between 2,000 and 3,000 page views a day.
Reminder to weekly editors: Keep in mind you've now got a "breaking
news" section on your web fronts. I urge you to post advances,
briefs, announcements, etc. in that spot. It's a way to keep your
home page fresh, and helps train your readers to check your home page
daily, not just on print publication days. This benefits YOU. To
use, post a story via Saxotech and tag with two pieces of taxonomy:
- your publication name
- "up to the minute"
Keep it more news-like, less feature-like. It will automatically
appear on our main (portal) page as well. When you have something to
post, see Andrew for a three minute refresher course.
Remember these can be brief. No need for a full story -- ask yourself
what you DO know at this point, and put it out there, with a note
"Full story to follow" or "Update to follow." Your reporters are
probably still in a "print" mindset and timetable, but remind them to
feed you what they know, so you can feed it to the web if you see fit.
Tuesday, February 26, 2008
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